"Get Creative with Football" was inspired by Roald Dahl’s recollections of visiting Cardiff City Football Club as a young boy, experiencing the magic of a football match for the first time.

Dads and lads from across South East Wales enjoyed a bespoke backstage tour of Cardiff City Stadium with poet Mike Church and Literacy Co-ordinator for Cardiff City Community Foundation, Tom Knight.

In partnership with Ffilm Cymru and Literature Wales, we created a film of the project –Inspiration, My First Match – which was screened to over 13,000 people during half time at the Cardiff City v Leeds match.

It was a pleasure to work with the team, who were highly professional and used their sensitivity to individuals and situations to deliver work to the highest standards.
— Louise Richards (Literature Wales) Roald Dahl 100


Feedback from participants included:

“My son and I had a fantastic 3 days with the Literature Wales CCFC project. The project was well organised, well pitched for the children and very inspirational for me and my son. Thank you.”

“Really enjoyed the experience and gave my son an opportunity to see things that he wouldn’t normally see. It’s been fantastic.”

“A brilliant collaboration between us all. It was amazing to see the kids fully engage with Mike who created an amazing poem. A project everyone can be proud of.”


Get Creative with Football formed part of Literature Wales’ Invent your Event outreach scheme funded by Welsh Government as part of the Roald Dahl 100 Wales celebrations.